What is a title tag

What is a Title tag?

A title tag is an HTML tag that is used to specify a web page’s title for both human readers and search engines. It is written as <title>This is a title</title> under the <head> section of your website page. In a search engine results page, the title tag of a page is shown in blue text as a search snippet that users click to visit your page. A web page’s title tag should provide a clear and short summary of the content of the page. The title of the web page also appears at the top of the browser tabs and social media posts.

Continue reading to learn more about title tags and why they are important to your SEO strategy. Title tags are much more than that, though. At Improve Digitally, our team has years of SEO experience optimizing SEO title tags. Try out our SEO services for your website to boost organic ranking and search performance. One of the simplest strategies to improve your Google ranking is to optimize your title tags. They let Google know what the subject of your page is. On the search engine results page (SERP), title tags are displayed as links that look like this:

Title tag of of a web page on Google SERP page

In general, title tags should be between 50 and 60 characters. This will prevent word breaks on desktop or mobile SERPs.

Optimize Title Tag & Boost Your Website Organic Search

Why are title tags important?

Title tags have been proven to affect rankings. In order to determine what is on your website and how pertinent your content is to the user’s search query, Google examines your title tag. The title is a clear indicator of the page’s purpose and relevancy, according to Google’s algorithm.

The title is the highest level of hierarchy in the page’s structure, which gives it greater authority to convey the core idea of your content than subheadings. Additionally, title tags instruct browsers how to display the title of your website in three crucial locations: search results, browser tabs, and social media.

Title of a web page on browsers top bar

Since you want to get actual visitors to your page, you should present it well and position it as a helpful resource. The key to creating a line of text that persuasively illustrates your brand’s distinctive advantages is to create an effective SEO title tag. The click-through rate (CTR) varies depending on the degree of title optimization.

How long should title tags be?

It’s crucial to remember that the title tag has a character and pixel limit (600 pixels; roughly 50–60 characters). Though it varies depending on the search engine and user’s device, mobile search has longer and more variable title lengths. Good titles enhance the user experience and increase clickthrough rates. In order to get readers to click on your page, your page title should function as a headline.

Title tags example on google search result page

Best practices for writing SEO-friendly title tag

The title of your website not only affects your position, but it also gives users their first impression of your page when it shows in search results. With an effective title tag, you can move up the search result rankings on Google and other search engines, which consider a number of elements to determine a page’s content and quality. Given the importance of title tags in SEO, it’s helpful to understand how to use them to your advantage for better ranks.

Following these steps can help you write title tags that are effective:

1. Write unique title

For each page on your website, search engines look for unique, and detailed title tags. Using identical titles for pages that are similar is a risk that some people face, and it can harm your rankings.  Additionally, search engines won’t be able to tell them apart and will find it difficult to decide which one to rank. Google also avoids titles that are “boilerplate,” or that replicate words and phrases from one page to the next. Unique titles may persuade readers to click while also assisting search engines in determining the subject matter of a page.

Unique title tag in google search

2. Keep it brief

Despite the fact that Google won’t penalize you for a lengthy title, it might shorten or rewrite it. The title won’t always make sense in that version either.

We advise keeping titles between 50 and 60 characters long because of this.

The title tag in the example below has too many characters. Searchers are left in the dark since Google is showing it as “The 21 Best Dogs for Seniors: How To Find the Perfect Fur…”

Title tag above limit for google search

It’s crucial to choose whether or not to include your brand name because of the little area you have. Your brand name might not be necessary if you want to compose a more in-depth title.

To keep your titles as brief as possible follow this:

Make sure not to use all caps for your title. Uppercase letters take up more space and increase the risk that your title will be shortened.

  • Take your brand name off unless absolutely necessary.
  • Save space by using symbols (such as “&” in place of “and”).

3. Target one primary keyword

It’s recommended to use just one target keyword in the title tag of a given page. If at all feasible, place your main keywords at the beginning of your title tag to give them importance. Keywords added at the beginning of your page title can attract users to your site as they swiftly decide which page to go on in the SERP. Long-tail keywords in your title tag can target a certain demographic of customers that are interested, so search for similar terms that have three or more phrases.

We recommend not using multiple keywords in the title. The rankings of the page may suffer if the title contains numerous keywords. Additionally, it may make users confused and less likely to click through to your page.

Common mistakes when writing title tag

Sometimes, a title tag that is improperly written can lead Google to display a completely different title from the one you meant.  However, there is no assurance that Google’s version will function more effectively.

The following are a few of the most frequent errors you could make when writing title tags:

1. Missing title tag

This one is really straightforward. There is no title if the title tag is not specified in the HTML code. In this case, based on the content of your pages, Google will generate a title for your website in search results.

2. Keyword stuffing

There’s no need to repeat the same or related keywords in an attempt to rank. When writing titles, keep the user in mind. Focus on using no more than one or two keywords to briefly and accurately describe your page.

3. Long Title Tags

99.99 percent of title tags longer than 70 characters are shortened or rewritten by Google. Once more, title tags should not exceed 50 to 60 characters. They are less likely to be shortened on either mobile or desktop devices this way.

4. Keywords relevance

Google tries to provide users with results that are relevant to their search query. Therefore, Google will probably change the title of your home page to something more particular if you use something general like “Home Page.”

5. Boilerplate or repetitive Text

The purpose of title tags is to describe the type of page a user is about to click on. Therefore, Google will probably rewrite your title if you run an event venue and use terms like “tickets,” “seats,” and “tour dates” in each title tag on your website.

Optimize your title tags and SEO with Improve Digitally

For a page to be SEO-friendly and appear at the top of search results, your title tags should be optimized. You can attract people’s attention and increase exposure to your resources, services, and goods by providing a brief description of your page. Services from a top SEO provider are essential when optimizing your website.

Improve Digitally A leading SEO firm with years of expertise in developing and putting into action effective SEO strategies.

Optimize Title Tag & Boost Your Website Organic Search

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