10 Reasons Why Your Website Isn’t Showing Up On Google (and How to Fix It)
There are a number of things that could be the reasons why your website isn’t showing up on Google. I’ll go over the most frequent reasons your website isn’t showing up on Google, along with the solutions.
You must first verify that your website is not listed on Google before you can analyze any problems with it. There are numerous methods for determining whether Google has indexed your website.
You can first register for a Google Search Console account and verify ownership of your website. You can navigate to Google Search Console under Index Pages to see all the pages that are currently indexed in Google. The URL inspection tool can also be used to perform a direct search for a specific page to check its current status.
Conducting a site search on Google.com is another approach to determine if your website is listed on Google. Type in site:yourwebsite.com in the Google search box to check if your website is indexed.
You will see every page from your website that Google has indexed in the results. If no search results come up that means none of your pages are currently listed on Google.
This article will assist you in identifying and fixing the problems that are preventing Google from indexing your website.
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Common reasons your website isn’t showing up on Google with possible solutions
1. Your website isn’t indexed
There are a number of reasons why Google bots aren’t crawling and indexing your website, which means it won’t appear in search results. Updating of search results by a search engine might take a week or longer. This is because of the fact that your website is new and has no content or inbound links.
Solution:
Firstly you should register to Google Search Console and verify your website ownership, create a sitemap and submit it to GSC. It takes a few days to index your website and show the reports in Google Search Console.
2. Website is brand new
Google takes some time to find new websites and web pages. The simplest explanation is that Google hasn’t yet discovered your site if it was newly launched recently.
Run a search for site:yourwebsite.com to see if Google is aware of your website’s existence.
Only websites that are included in Google’s index are displayed. Google has no means of knowing when you first publish a website, thus it cannot be indexed. Although the search engine finds the websites it adds to its database slowly, there are things you can do to speed up the process.
Solution
You can use a few methods to make your new website visible on Google.
Firstly you wait for the search engine to find your website. Considering that it can take some time for Google to find your website, this isn’t the best approach to take especially if there aren’t any external links pointing to your website.
Secondly, create a sitemap and submit it to Google Search Console. By doing so you will be notifying Google of the existence of your website and your desire for it to be indexed.
3. Your website isn’t optimized for search engine crawling
When you submit your website to a search engine, the search engine crawler visits your website in search of content to index. These crawlers/bots don’t look at your website the way a user would. If your website page is not optimized with a proper title, description, heading, inbound links, alt tag, and proper content structure.
They check your website for a variety of things, including keyword density, relevant content, and meta content. As a result, you must think and develop content that is helpful to the users, and search engines crawler consider it for indexing it.
Solution
Optimize your website page by adding valuable and helpful content, complete on-page SEO, optimize your website page speed and optimize your website to make it mobile-friendly.
4. Your site has “no index” tags
Google won’t display specific pages in the search results unless you specifically request it not to with noindex meta tag. You can actually do it by using a “noindex” meta tag, which is a section of HTML code that reads as follows:
<meta name=”robots” content=”noindex”/>
Even if you created a sitemap and submitted it to Google Search Console, the pages with noindex tag won’t be indexed. For instance, if you choose the incorrect option when configuring your website, WordPress will add it to each page.
Solution
While configuring your website make sure you don’t check mark Discourage search engines from indexing this site option if you want your website to be indexed. Also for the individual page and posts if you use WordPress popular plugins like Yoast SEO, and Rank Maths Allow search engines to show this Post in search results? Select yes if you want to index the post or page.
5. Your website’s content sucks
Lack of high-quality, original content on your website is another reason it might not be showing up on Google. Google’s aim is to rank those websites that provide users with the most relevant and helpful answers to their search queries. In order to achieve this, Google prioritize the best content and place it at the top of the search results.
Google has demonstrated that it appreciates unique, in-depth content. Your pages are unlikely to rank highly if they just duplicate concepts that can be found on other websites.
Solution
Create brand-new, unique, and insightful content that is always relevant to your target keywords. Try to take a unique stance on a subject and offer insightful details that aren’t seen in other similar online articles.
6. Your keywords are too competitive
When you’re up against bigger brands, trying to rank for highly competitive keywords can actually backfire and impact your company’s performance. Instead, think about focusing on long-tail keywords, that are more specific phrases with three or more terms.
Although long-tail keywords have lower monthly search volumes, but the conversion rates are high they are less popular and therefore more likely to rank highly in search results. Long-tail keywords also frequently have a more focused search intent.
Solution
The first step in any effective SEO campaign is keyword research. Find the long-tail keywords that will be most beneficial to your company by using tools like Google Keyword Planner, Ahrefs, and Semrush. It would be easier for you to appear in Google results and get more online clients if you focus on less competitive keywords.
7. Your website has been penalized
Website owners must abide by a set of guidelines provided by Google in order for their website to be eligible to appear in search results. Your site will be penalized if you breach these rules (or if Google suspects you are). The least likely cause of not appearing on Google is having a penalty. However, it’s a possibility. Your pages will either rank lower as a result or it can be penalized and won’t index entirely.
You may be subject to one of two sorts of penalties from Google:
Manual Penalty: In this case, Google will take steps to downgrade or delete your website from the search results. When a Google employee manually examines your website and discovers that your website is disobeying its Webmaster Guidelines, this manual penalization can happen.
Algorithmic Penalty: This is when your website or a web page has quality problems from the search results by Google’s algorithm and decides to penalize you as a result, this is known as an algorithmic penalty. More often than not, a machine says no instead of a human saying no.
Solution
Fortunately, manual penalties are rather rare. It’s unlikely that you will receive one unless you’ve done something extremely wrong. Additionally, Google typically notifies you of these through the “Manual penalties” option in Search Console. Go to the “Security & Manual Actions” section and click on “Manual Actions”.
You will be given the chance by Google to correct the problems and submit a request to have the penalty lifted. After resolving the problems, choose “Request Review” from the manual actions page. According to Google, the following are things it looks for in review requests:
- An explanation of the specific quality problem with your site.
- Describe the steps you took to resolve the problem.
- How your actions turned out
Your initial course of action should be to determine whether the recent big decline in organic traffic falls in line with a known or suspected Google algorithm upgrade if you believe an algorithmic penalty as a result.
If you suspect an algorithmic penalty due to the most recent significant fall in organic traffic your first course of action should be to ascertain whether the most recent significant fall in organic traffic falls in line with a recent Google algorithm update.
8. Your Website is too slow
Google considers a wide range of technical aspects when indexing and ranking websites in an effort to give users the best experience possible. The speed of your website will be the most crucial technical factor Google considers. Poor user experience caused by slow-loading pages will affect how Google indexing and ranking of your website.
As Google follows a “mobile-first indexing” while crawling, indexing, and ranking sites, the performance of your mobile website take precedence over the desktop version. This means that while assessing the quality of your site, your mobile site acts as the benchmark.
Large images, unoptimized CSS, issues with JavaScript, and server response time are the typical causes of pages that take a long time to load.
Solution:
The Core Web Vitals Report from Google Search Console can be used to evaluate the effectiveness of your web pages if your website contains enough data. According to how quickly they load, URLs will be divided into three categories: “Fast,” “Moderate,” and “Slow.”
To learn more about what is causing any performance slowness, you can look more deeply into the specifics of each page. In addition to Search Console, a number of free websites performance testing tools are available online, such as Google’s Pagespeed Insights and GT Metrix.
9. Your website has technical issues
It may be challenging for your website to rank on Google if it frequently encounters technical problems. In addition to degrading the user experience, issues like DNS issues, HTTP errors, robot.txt miss-configuration, canonical issues, and server breakdowns prevent Google from crawling and indexing your website.
The extensive use of JavaScript on a website is another frequent technical problem. JavaScript can be challenging for search engines to crawl, making it challenging for Google to identify and index your content.
If your navigational elements are written in JavaScript, this is a common problem. For instance, if your website has a mega menu that is written in JavaScript, Google will struggle to crawl the links to the menu’s deeper pages. As a result, the visibility of many of your web pages may suffer.
Solution
Ensure that your website has undergone detailed technical SEO audits. This will provide you with specifics about all the various technical issues that your website might be having.
Using a top-notch web host will help you have fewer technical issues overall. By doing this, you can reduce the risk of experiencing server problems.
Use tools like ScreamingFrog and Ahrefs to audit your website for detailed technical SEO and fixes. Else you can hire an agency to fix the complex technical SEO issues on your website.
10. Your website doesn’t have a good user experience (UX)
Last but not least, if your website has a bad user experience (UX), you can not achieve top rankings. Search engines seek to rank websites with helpful content and pages that are helpful for users. Users will quickly click the back button on your website if they have a negative experience there, which tells Google that your site shouldn’t rank.
In addition to helping you rank higher in search results, improving UX on your website can lower bounce rates, engage visitors, and help them discover more about your company.
Solution
Your site’s UX and rankings can reach new heights with a few simple fixes.
- With page speed optimization services, you may speed up the loading of your website.
- Streamline the navigation on your website to make it simple to discover content.
- Include visuals in your material to keep readers interested and engaged.
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