Indigenous Organic Growth To History Of Soccer

History of Soccer is a website that provides details about the Soccer game’s history. Rhett Lewis the owner of the website wanting to maximize SEO results was looking for an agency that can provide indigenous organic growth. Learn how we helped Rhett increase revenue with SEO!


Traffic growth in the first 6 months


Growth in page views


Organic growth in the first 6 months

About History Of Soccer:-

History Of Soccer is a well establish and well recognised website for the history of the game of soccer. Rhett Lewis is the owner of the website. Rhett is an Australian-born, globe trotter who is a UEFA ‘A’ Licence Soccer Coach. He created the website to fulfill the demand to know the history of the game of soccer. The website aims to provide a comprehensive look into soccer’s past. The website articles focus on the most important competitions of the game, the most influential teams, and the most entertaining players in soccer’s history.

The website is well structured and all the articles are well written and informative. The website is structured in a SILO structure with the main categories i.e. Players from all regions of the world, Clubs, Facts about Soccer, Development of the game, Variation, and Women’s Soccer. Rhett Lewis is very passionate about the game and very particular about the website so he himself curates all the content of the website and adds valuable insightful information and infographics. The website has been well received by the audience and is well performing. The source of major traffic on the website is from the United States, United Kingdom, Canada, Philippines, India, and Australia. People from all over the world visit the website to read and know about the game of Soccer. The website has become very popular and reliable in very short span of time. Below we will see how we helped the History Of Soccer to gain indigenous organic growth.

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The Challenges

One of the client’s biggest challenges was harnessing the full organic search potential of its website to drive traffic and generate qualified organic traffic to the website. The sports business segment is very competitive and has many big competitions. The additional challenge is to structure the website and establish an impactful image for the audience. The website needs help with speed optimization, website structure, On-page optimization, and link building for indigenous organic growth.

The Challenges that solved by Improve Digitally
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The Solution

Improve Digitally services are centered on optimizing the client’s On-page SEO, Keywords research and optimizations and link building. The Improve Digitally SEO team started with keywords research and On-page optimization of History of Soccer to improve the page quality and in the next step we audit the website and fix the technical part of SEO. Our team reviewed the company’s current international rankings in three different countries – the United States, the United Kingdom, and India since these countries are the largest sources of leads on. From there, we focused our link-building efforts to improve rankings in their highest priority regions. Our SEO experts developed and executed a targeted link building campaign to increase the client’s domain and page authority for the specific category and product pages that we needed to rank.

Result & Business Impact

Improve Digitally SEO service efforts boosted the client’s digital presence and positioned its website in front of high-converting audience segments. With increased online visibility, the company generated more clicks, impressions and conversions for its high-priority keywords. Within first 6 months of the launch of the SEO campaign, our team has helped drive 119% traffic growth in very first month of our service. Our SEO campaign has also generated the following results month-over-month (MoM):

Organic Traffic: +120%
Total Traffic Sessions: +112%
Pageviews: +91%
Goal Completions: +22%

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Considering a partnership with Improve Digitally for SEO Services?

History Of Soccer reflected, “If someone is considering Improve Digitally for SEO Services, obviously we’ve used them for a very long time, so it would be safe to say, I would definitely suggest using them, particularly for SEO strategy.”

Check out our digital marketing and SEO services to learn more about how the Improve Digitally team can help drive more traffic to your website and earn more revenue.

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